This video was filmed during the soft opening of the restaurant. INC was not even open for 2 weeks and already their brand & message was absorbed by over 450 people who viewed this video with the help of “Facebook Boost”. We know for from looking at the real time Vimeo statistics that over 450 people actually watched the video on Facebook in just over 7 days of the video being posted. Also, this Facebook post created many Facebook Likes, Friends, Comments and Shares for their Facebook page.
If the video production quality is high, is there a more powerful medium to get your message out there quickly and monitor plays by the hour ? Photos & text on a web-site just do not have the effectiveness of getting your message out there, like a well done video. Many people get pointed to your web-site through this Facebook strategy. Of course the video will also live on your web-site.