If you spent hundreds of thousands of dollors designing a beautiful restaurant, why not use an engaging video to show it off to the public? With the help of “Facebook Boost”, an engaging look of the restaurant was absorbed by over 3000 people in just over 2 weeks, Facebook Boost is very inexpensive compared to other forms of advertising. Many forms of advertising like magazines etc., do not count actuals views or plays. How do you even know someone payed attention to your ad? You are spending money, but it is not clear how many people are actually viewing the message.
We know from the real time Vimeo statistics that over 3000 people actually watched this video. That is concrete data. We also know that a well done video is much more informative & powerful than a photo or reading text. This Facebook post also created many Facebook, Likes, Friends, Comments and Shares for their Facebook page. If the video is professional looking and you are communicating your message, is there a more powerful medium to get your message out there right now? Another benefit is many people get pointed to your web-site through this Facebook strategy where your video’s also will live.
The videos below are repurposed videos that come from the same original restaurant overview video I produced. Subsequent themed videos become less expensive, because most of the work is already done. This restaurant owner from time to time wants to promote a holiday dinner with FaceBook Boost. We simply take the video footage that is on file from the original video, and reshuffle the deck. Adding appropriate titling for the holiday and changing the look of the original video clips to match the theme of the dinner. Since the source video is already on hand it is really painless. One phone call explaining what you want and a small cost for the edit.